Soft Sell's Future is Grounded Solidly in the "First Globals"

I just came across an article about a new book, "The Way We'll Be," written by conservative pollster, John Zogby. He is a political right of center opinion taker and I point that out not for political reasons but to highlight the fact that what he writes about in his book would not automatically be expected from a man of his political leanings.But Zogby is a very credible and honest pollster and that's what makes his findings so remarkable-and so relevant to the continued rise of Soft Sell Internet Marketing.The generation now coming-of-age Zogby calls the "New Globals." He defines them as that group of Americans, between the ages 18 and 29, who:** Focus on relationships in their business and in their lives** Are the first color-blind Americans** Possess a global perspective** Want honesty and fairness throughout their dealings** Appeal to the best in humanity not the worst** Consider themselves citizens of the planetAND** Demand authenticity and not spin. They yearn for auth
enticity like no generation before. They've had it up to here with marketing, whether political or commercial, that's all hype and a payoff that falls far short.Soft Sell Marketing, especially on the Internet, is grounded in authenticity and not manipulation, honesty and not spin. It's heart-centered and emotionally connected so it's all about creating and maintaining relationships as the basis for earning a substantial income. Relationships cannot last unless they are based in honesty and mutual regard.As we say - Soft Sell is not a revolution. It's an evolution.

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