"Never Give Up - Life Lessons of a Successful Entrepreneur" by Brian T Cunningham, Reader Review

It is engraved in the classic American spirit to pursue the road paved in gold and the chance to own a piece of the elusive dream. Some find this in the spotlight with all of the glitz and glamour the media brings. Others find it in the quiet solitude of their daily "rituals" between a job to pay the bills and quality time with their families. Still, there are others that seek to carve their own niche in this world and find a way to have a mixture of both...they are the entrepreneurs. Although we see many businesses come and go within our own communities, it takes a special person to put themselves out there on the proverbial cliff of a new business.Such is the position author Brian T. Cunningham found himself in, once upon a time. His years had been marked with contentment having found a government job in a field he loved, and yet he needed something more. He hadn't lost interest in his work, he simply needed something with more potential to support his increasing family and
provide for their golden years. So, with much trepidation, he sought a way to reach his means and landed in a partnership that would change his life. Through his involvement with Jack McDonnell and Ed Etess, he helped to form an entrepreneurial business that later became known as Computer Entry Systems (CES) of which he would head the subsidiary called Electronic Sales Associates (EAS). They rode the roller coaster that is business today with all of the variables one could choose to throw in for a maniacal ride ending in a successful sale of the company many, many years later.Along this journey, Mr. Cunningham learned valuable life lessons, many of which he imparts within his literary work. One of the important concepts that can not only be applied in business but in almost any situation you encounter a problem, is simply put as CLARE. The CLARE technique breaks problems down to 5 simple steps to include: Concentrate, Listen, Acknowledge, Repeat, and Empathize. In this way,
the listener ascertains they have a clear understanding of the problem at hand, while the speaker can see that their concerns have not fallen on deaf ears. But, there are many things one should have to be successful as an entrepreneur. Several key ingredients that will add to ones success include the following gems of knowledge:- Timing is not everything, but accounts for much...one does not do well to reinvent the wheel if everyone is now using wings. - A supportive family whether they are related through bloodlines or blood lost, is a formative backbone to reaching a goal. - "If you can survive, you can thrive," a powerful statement given by the author and one which is shown true through experience rather than mere words. - You may need to lose a battle to win the war. Always keep an eye on the bigger picture.- Just as you would for a road trip, have alternative courses that will help you reach your same ends should the path become to haggard to cross.- Always hope for th
e best, but be sure to plan for the worst.- Be creative; every problem you encounter is another opportunity.- Know your limits as well as those of your company.- And perhaps most of all...."Never Give Up"!From NASA, to "start-up" business founder, to CEO, Mr. Cunningham's journey tells a remarkable tale that will be awe-inspiring for the multitude. This book can be used as a non-partial mentor for many seeking to follow the entrepreneurial path for success as well as a "what-can-happen-if" sounding board to the pitfalls one can encounter. For those looking towards a future they can carve with their own plans, seek out this treasure trove of information as a window to your own ambitions.

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