3 Business Books You Can Finish in a Week

Leaders, business owners, and entrepreneurs are always learning. In fact I would be so bold as to say that anyone who wants to keep their careers vibrant and their minds sharp are always learning. Yet, in this high stressed world that seems to be constantly pulling at us in different directions, it can seem as if we are barely afloat.The list below is meant to inspire your brain and find easy to carry quick to read books. Each of these books will lead to at least one "A-ha!" moment and reinforce all that you have already done to be successful.The BooksHow To Get To The Top: Business Lessons Learned at the Dinner TableThis is just one in Jeffery J. Fox's series of How To books. He is a great storyteller and the parables he has in each of his books, like this one, spark the imagination and fuel a desire to become the best. No matter which of his books you pick up, there is a constant theme: customers come first. What makes this book so great? Well it's pocket sized, easy to rea
d, and filled with such simple common knowledge that we have all learned at the dinner table. What separates the wheat from the chaff - putting common sense to use!Little Red Book of Selling: 12.5 Principles of Sales GreatnessOf all the books written by Jeffery Gitomer, this is by far the best. His writing style matches with how I think and he has crafted a book that you can carry in your pocket. This book has been designed to be used, re-used, loaned, and then re-used again. If you are serious about becoming the best salesperson or you want to make money in your business - READ THIS BOOK!Yes!: 50 Scientifically Proven Ways to Be PersuasiveThis book by Goldstein, Martin, and Cialdini et. al., is a wonderful read on studies conducted on persuasion. You will be amazed to learn that what sounds good could actually backfire. Case in point is one of the studies they ran on the petrified forests of Arizona. It seems that if you tell people about the amount of wood stolen you encou
rage more theft. After you read this book you'll want to review all your marketing materials.Putting It To UseThese books can actually be finished in under a week, if you dedicate an extra thirty minutes when you read them. What you take away from these books is a wonderful feeling of how easy it is to put what you have just read to use. You just have to do it!My recommendation is while you are reading these books keep an idea journal. Write down what it is that makes you go "A-Ha!" Put the book down and start brainstorming how what you just read can have impact on your business, your career, and even for your customers. What you will find is that you will start putting these pearls of wisdom to immediate use. That alone will separate you from your competition and help you do the most important thing... ring the cash register = sales!

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