Small Business Books and the Best Advice for Winning Entrepreneurs

Many folks starting a new business are doing it for their very first time. Where can they get the real advice they need? Well there are many great places for information, such as your local Chamber of Commerce, SCORE Office or the Small Business Development Centers (SBDCs). There is help from the Government as well.Still with all that knowledge where can you find the best business books for the real world, things like how to know when you have a good idea, how to plan for success and how on Earth do you market that product or service without breaking your bank? Well, it just so happens the other day, I was filling a couple of boxes of books from my personal business library to take to the 'Donation Station" and I stopped for an hour to re-visit them and reflect on the knowledge from within. Let's talk about these books for a moment:"Guerilla Marketing - Secrets for Making Big Profits from Your Small Business" by Jay Conrad Levinson -1984. The Guerilla Marketing series is one
of the best selling small business book series in the World, selling in excess of 5-million copies, and as a result you will find these books on the shelves of nearly all small business people's library. So, what can we say about this classic? This book chucks the conventional wisdom of sales and marketing and allows the small business person to understand how to get more for less, even if they choose to use Radio, Yellow Pages, TV Cable, Newspapers or Direct Mail. The book discusses flyers, newsletters, email, faxing, brochures, signage and gimmicks.Not every small business person goes into a business with millions of dollars of capital, and getting going on a shoe-string or under-capitalization is considered the biggest reason for small business failure. So, you need to market without over spending and you need to be careful how you do it, this is why I always recommend Guerilla Marketing to new small businesses entrepreneurs and existing small businesses that are grinding
it out."Running Your Own Business" by Howard H. Stern - 1986. This book has sold a million copies over a decades time from 1976 to 1986. Howard first asks his readers to do a personal assessment; How do you stack up as a manager? And then gets into particulars such as how does your product rate, how will you get the capital, how will you sell it, how will you control inventory, and how will you get vendors, bankers, employees, managers and consultants that you can trust?He touches on the realities of government control, taxes, regulations and nuisance too. How will you grow the company in the future and how will you deal with crisis along the way? Will you take it public, franchise it or sell it and if you do, what will your exit strategy be? Howard makes you think, plan and gives you the tools to win in your small business.Personally, I have read this book twice and many sections more than that, I also recommend this book for your business library as a personal reference s
o that you hit all the bases and think and plan ahead. Continued success in starting your own small business.

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