SEO Book Review

In his extensive 328 page work titled simply SEO Book, Aaron Wall covers a wide variety of topics related to internet marketing. The scope of this amazing book goes so far beyond mere SEO. I originally purchased the book back in 2005, since my initial purchase, the ebook has been updated several times; I'm currently reading the December 2006 version (about 4 months old). Free lifetime updates are included with your purchase price.This book is an absolute must-have for anyone who wants to make money on internet and wants to take advantage of free, targeted search engine traffic. Mr. Wall understands that many people simply won't sit down and read a 328 page ebook, so the first fifteen pages or so are designed to provide you with a quick and concise, easily digestible plan to improve your organic Search engine rankings. Included in this section are a separate "SEO Tools" PDF, this document shows you all of the SEO and key phrase related tools you'll ever need ...Many of these t
ools are free, by the way. Next there's a dozen or so pages explaining the basic concepts of SEO and finally there's a "SEO Quick Start Check List" to keep you on track. The information contained in this first section alone is worth the price of admission.So what else do you get?Once you get past the first section, things get much more in-depth. Note, this is NOT filler information, if you're serious about SEO - where it's been AND where it's going - you'd better pay close attention. Aaron Wall is a true SEO guru who understands something that so many others don't... That the easiest part of SEO is getting your pages to rank well in the SERPS, the important stuff (and the part that most people get wrong) has nothing to do with proper formatting of your title tags or the keyword density of your web pages, no the important stuff happens long before you actually start building your pages. This is the information that is locked up in the remainder of the ebook.Search Engine Mark
eting, Viral Marketing, Social Websites - Web 2.0Something you don't often expect to see in a book about SEO is information about selling. But SEO Book includes sections on writing ad copy, generating revenue, website usability. Also included is information about social bookmarking and other Web 2.0 innovations.Further information includes discussions about how to hire an SEO, what to look for, what to expect. Also there is information about Pay Per Click (PPC) search engines - with important topics like how to write ad copy and how to improve your click through rates. Finally, there's even information about becoming a professional SEO -where to find clients, how to sell your services.In conclusion, I've been a big fan of Aaron Walls SEO Book since I purchased it. It is the bible of SEO and one of the absolute best bargains in the Internet Marketing world. Have a Look!

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