The Fortune 500 of the Future - A Book Review

Things will be different in the future, especially in the business world they say. Well, interestingly enough, they have always said that, and yes, the business world continues to evolve to this day. If this is an interesting topic for you, then I'd sure like to recommend a very good book;"The Future 500; Creating Tomorrow's Organizations Today" by Craig R. Hickman and Michael A. Silva, 1987.The book starts out asking the dubious question who will be on the Fortune 500 list in the next decade. Now mind you, this book was written in 1987 before the book "Built to Last" and it is now over 20 years later the authors picked 20 companies 15 were on top, five no longer exist and of their top ten picks, get this; five are doing okay, too are doing well and three are about had it. The author suggest that in the future General Electric would actually be more like global electric at the rate they're going, good call.The authors also cited problems with competition within the team and G
eneral Electric, and how that could lead to problematic circumstances in the future - it did, remember the executive shake out when Jack Welch left?They also suggested there is a new breed of entrepreneurs coming up that they called the "ethical entrepreneurs" and they are accepting social responsibility and changing the companies they work in. And in doing so they are attracting excellent quality team members and employees.Although these authors made many mistakes in guessing and predicting which companies would be on top in the future, because now is the future and we see that they aren't, they did predict the global credit crunch, and the challenges with China.They appeared to have blown it on Enron, and they were on the money with Microsoft etc. I believe it is good to look at what people have said when they made predictions in the past, because it makes us more careful on how we make predictions of the future. Indeed, hope you'll please consider this.

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