As ever for Apple, the design wins kudos. The white lucite and stainless Hp Omnibook XE3 battery steel device -- the size of a deck of cards -- stands out from the generic black-box look of most other consumer electronics. The iPod has few buttons and no knobs. A touch wheel allows users to scroll quickly through the music content, which can be categorized by artist, song or album title, or user-created playlist. Information is easy to read on a backlit two-inch diagonal LCD screen. ``I love the retro touches, the Chicago font. It's got this very early Macintosh (news - web sites) feel,'' McFarland said. ``It's got few controls, but they do everything you need. And I love the feel of the little wheel.'' SMALL SIZE, LARGE STORAGE IPod buyers are willing to pay a premium for a small form factor and large storage capacity, analysts said. There is no other digital audio MP3 player available that holds as much music and is as small as the iPod. Flash memory-based MP3 players are small, but don't hold many songs, while other hard drive-based players tend to be much bigger. For example, the Rio Sonicblue 800, which sells for $225 to $300, is slightly smaller but has only 128-Megabyte flash memory and holds only four hours of music. Both the Rio Sonicblue 800 and the iPod feature batteries that last 10 hours. Meanwhile, the 6-Gigabyte Nomad Jukebox from Creative Technology Ltd., priced from $200 to $300, has more storage, but weighs more than twice as much as the 6.5-ounce iPod and is about four times as big, according to Stan Ng, product line manager for the iPod. The Nomad's battery lasts about four hours. ``The iPod is less expensive on a per-megabyte basis,'' said Susan Kevorkian, a research analyst at International Hp 346970-001 battery Data Corp. in Mountain View, California. She predicted iPod prices will drop as more hard drive makers enter the growing market. Only iPod uses Firewire technology allowing for download rates of up to 30 times the speed of other devices. Users can download 1000 songs in less than 10 minutes, while simultaneously recharging the battery, Ng said. The iPod works with Apple's iTunes music jukebox technology, automatically transferring new songs onto the device when the iPod is connected to the computer. Apple has skirted the piracy problem by giving the iPod only one-way transfer capability. Users can download songs to their iPod from only one machine and cannot transfer them from the iPod to any other device. ``Everything on here (iPod) I have a license for,'' McFarland said. ``I don't listen to anything directly off the CD anymore.'' MACINTOSH ONLY -- FOR NOW For now, the iPod works only with computers running the Macintosh operating Hp HSTNN-DB02 battery system, limiting its market to the 7 million people running Mac OS 9 or OS X, roughly 5 percent of the U.S. personal computer market, analysts said. ``The Mac community is backing it as their MP3 player,'' said Tim Bajarin, president of Creative Strategies in San Jose, California.
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