"The Brand You 50" by Tom Peters

Book Summary, "The Brand You 50" by Tom PetersThe "The Brand You 50" by Tom Peters was a quick read, but the overuse of exclamations!!!!!!, bold type, ALL CAPS, font changes, and h-y-p-h-e-n-s was tedious and kind of juvenile.Once I got past that, it was a solid read that gave me a few new ideas. I recommend this book for the person that is just realizing that it is not just what you know, but WHO you know and WHAT they know about you. I picked out the most relevant pieces by identifying what I wanted to remember (which I added to my learning journal), and what actions I wanted to take. Both are outlined below.Why I selected this book:For the life of me, I cannot figure out where I got the input to read this book, I think I read somewhere that this was a personal branding classic. I do remember I bought it used for.99 cents on Amazon.Was the "The Brand You 50" helpful?Yes. It helped me to think about what was most important in the work and I do and try to cut out the non esse
ntial items. It also helped me to think about "who I am" and "what I want to be known for." As this requires quite a bit of introspection, I do not have the results yet, but the mind is working that direction.What will do as a result of reading "The Brand You 50" Do a Personal brand equity evaluation:Define: What 2 to 4 things am I known for?Define: Next year, I will be known for these 2 to 4 additional thingsStart building a personal brand equity statement (brand priorities)* Start with skills, attitude, and character* Develop a quarter page advertisement* Synthesize down to an eight-word positioning statement* Ensure the calendar reflects 1, 2, or 3 of these priorities each day* Do an after-action-review (AAR) each night, was the day focused on one of the three brand priorities?Look at the "to do" list, does it have a off brand topics on it? Can you 1. Kill it, 2. "Wow" it 3, postpone it Ask, is not on-brand, stop it! Focus on 100% on the on-brand workDevelop a contact lis
t and manage the heck out of it! Last contact, next contact, score each contact (in touch, neglect, etc)Invite the project killer to lunch Develop a visibility planConstruct a formal word of mouth marketing campaign (see Read: Regis McKenna's "Relationship Marketing")What did I add to my learning journal after reading "The Brand You 50" Re read Dale Carnegie's "How to win friends and influence people"Read: Brad Blanton's "Radical Honesty"Read: Regis McKenna's "Relationship Marketing"Try 1 thing really different each monthGo to the bookstore and skim through 20 magazines you typically do not read.

View this post on my blog: http://www.yourgamebook.com/the-brand-you-50-by-tom-peters.html