Learn From the Relationship Marketing Wizard

One of the most useful business books on my desktop is D'Vorah Lansky's first book, Connect, Communicate, and Profit! Don't let the idea that it's her first book devalue its importance for today's business builders. D'Vorah's experience and knowledge are formidable. She needed to write this book to share her energy and strategies with fellow entrepreneurs. You'll soon realize you're in the hands of a master networker, when you grasp her integrated techniques for making and strengthening both in person and online relationships to grow your business.D'Vorah skillfully pulls you into her world of building and maintaining relationships through numerous techniques, from sending greeting cards to launching a world blog tour! Many authors excel in either the world of in person networking or online networking. D'Vorah has not only mastered both, but she uses her gift as an educator to explain exactly what to do to expand your dual networks and to encourage entrepreneurs at any skill
level to work effectively in both arenas.If you feel you're at a crossroads and need help developing and integrating a complete in person and online networking strategy to take your business to the next level, this is the book for you. Connecting is the first step, and D'Vorah will help you increase your connections through many channels. How you use those connections to effectively communicate your message and learn to give and take with your growing community is D'Vorah's unique area of expertise, which she willingly shares in this clear, concise guide.For example, according to D'Vorah, a very good relationship marketing strategy involves attending in person networking events on a regular basis, posting valuable tips on your blog, communicate your message through frequent teleseminars and video clips, provide downloadable ebooks, keep your branding memorable and consistent, and above all, approach all your in person and online relationships with a spirit of giving. You'll
become an unforgettable force and will be able to build long-term relationships to grow your business.D'Vorah does not minimize the amount of time and effort and training required to implement her set of strategies, but she does encourage today's business networkers to treat their networking activities as high priority tasks and to systematize them as much as possible. That strategy can include hiring assistance when needed to ensure a well-executed, multi layered, ongoing relationship marketing campaign.I use Connect, Communicate, and Profit! daily as a reference to help me systematize my relationship marketing activities. I can't wait to see what D'Vorah has in store for us all in her next book; it's sure to be helpful for entrepreneurs like me looking for the most expert helping hands they can find to successfully navigate this fast-paced world of making and growing interpersonal connections in both the real and virtual worlds we inhabit today.

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