This is a Book Review on Never Give Up by Brian Cunningham

Have you ever picked up the perfect book at the perfect time? Well, Never Give Up! by Brian Cunningham was that perfect book for me. It was at a time when I just quit my day job to start a new business venture. I was feeling stalled in a lot of areas and questioned if I had made the right move or not. This book has renewed my faith in myself and has enlivened my determination to become my vision.Brian Cunningham takes you with him through the ups and downs of his journey as a physicist at NASA to becoming founder and CEO of several companies and advisor to start-up firms. His business journey includes the times of desperation and the pinnacles of achievement through his successes and failures. Never Give Up! kept my attention the entire book, I could hardly put it down. I was on the edge of my seat anticipating what was going to happen next or wondering how he will move through this new experience. His determination and persistence to never give up was motivating and inspirin
g.His story is told so clear and concise that the author captures his learning in a way that can be easily referenced for applying these principles in business. Mr. Cunningham shows in comprehensible detail that entrepreneurship is a 24-7 job that requires commitment, attitude, planning, and persistence. The wisdom and knowledge he communicates is not only on how to be successful but also how to learn from his mistakes. The book has three very useful appendices to get a great deal more out of building a successful entrepreneurship. I will refer to this book over and over again.This is more than just a "rags to riches" story. It is about a man who took a chance on a dream and never gave up throughout his entire journey. It started with an intention to provide for his growing family and a determination to make it a reality. Though the author's business experience was in the corporate world, I gained many insights for my 501-3c venture. There is value in this book for anyone th
inking about starting or running any type of business and also for the most successful entrepreneur. It is a must read!

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