Marketing Relief For New Website Owners

Search engine optimization can be a difficult topic, even for professionals.However, SEO techniques can make the difference between online success and failure. When a new website owner needs fast results, the problem has been where to start in a sea of questionable advice.Relief is here! In his book, "Search Engine Optimization - Plain & Simple", author Andrew S. Hazen brings simplicity and common sense to search engine success. Even if you're new to the Internet, Hazen's book will help you understand how to build your business website for the best visibility.For example, many new website owners have heard of META code but they aren't sure what it is or if they should bother with it. Hazen presents the pros and cons, and shows how to use META code, step-by-step with clear examples."Long tail keywords" is another important concept that can elude newbies and pros alike. In "Search Engine Optimization - Plain & Simple," the author shows what's important and what isn't. U
sing practical examples that make sense -- such as how shoppers search at eBay -- Hazen gets to the heart of keyword selection.In my opinion, this is a worthwhile book that almost every website owner and webmaster should keep close at hand.Sure, when I received this book, my first reaction was, "It's this short...?" I guess I've gotten used to marketing books that take 10 pages to say what needed just two or three sentences and a clear illustration.However, as I read Hazen's book, I discovered new things that I'll apply to my own websites. After 15 years online, that's a surprise. It reminded me that just one useful tip can totally transform a website's visibility and success.This is a no-fluff book loaded with valuable information that's easy to understand. Every page includes important concepts that most books spread over a full chapter.Don't worry. You're not short-changed at all. Hazen doesn't skimp on essential information. He simply doesn't pad it with repetition and b
oring anecdotes.In addition, this book is invaluable for webmasters. Hazen shares research results -- such as how many words and characters to use in a webpage title -- that can save you weeks of testing."Search Engine Optimization - Plain & Simple" will also help webmasters explain important points to their confused clients. Whether it's keywords in a clean URL or the value of dashes instead of underscores, Hazen's explanations are an inspiration. They're also a useful "second opinion" when a client insists on a Flash presentation or lots of graphical text on the homepage.I'm rarely impressed with books about online marketing and PR. Andrew Hazen's book, "Search Engine Optimization - Plain & Simple" is an exception. It delivers what the title promises. It's a useful and informative book, no matter how long you've been online and whether this is your first website or one of hundreds.

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