5 Books Every Online Business Owner Should Read

Chances are if you are running an online business the last thing you think you have time for is reading. Think again. You can learn a lot from successful entrepreneurs who have found the time to write a book.Yes, there are many business books out there-most of them promising all kinds of miracles. However, there are some gems. To save you some energy, here is a list of some of the best business books that are geared towards building your online business.The books on this list have all been recently published and are available on online or check them out at your local library.1. The 24-Hour Customer (Adrian C. Ott): Although this book uses such business heavyweights as Amazon, Netflix, and Hulu as case studies, there is a lot for the small online business owner. Ott focuses on the psychology of today's 'strapped for time' consumers, as well as their need for constant access to information. So, how do you manage to attract and keep such customers? Ott shares techniques that not
only get customers' attention, but also how to get them to share their greatest asset, their time.2. Internet Marketing From The Real Experts (Shawn Collins, Missy Ward): This book is packed with advice from some of the most successful Internet marketers out there. You'll get first hand accounts (the good, the bad, and the ugly) of what it takes to build your online presence. You won't have to wade through long stories, as the book is organized mostly in tip format (a total of 130 tips in all!).3. The Constant Contact Guide to Email Marketing (Eric Groves): If you have any concerns about how you use email to contact customers, then read this book. This book outlines the best ways to build customers through using email marketing the right way. It includes tips on developing strategy, guaranteeing your emails are read, and how to successfully integrate email campaigns with other marketing strategies. Constant Contact is ideal even for small business owners who have been at th
e email game for a while.4. Attention! (Jim Kukral): Specifically written online businesses, Kukral provides concrete examples that small business owners can use immediately. Like the book's title implies, knowing how to get noticed in an attention-deficit environment will put you in good stead to making more money. You'll learn the ins and outs of social media marketing, building your brand, getting subscribers, the keys to selling online, and more.5. Social Media Marketing (Liana Evans): If you don't know a Tweet from a status update, then it's time to learn more about how to use social media to market your business. This book contains practical and applicable techniques of how to use Facebook, Twitter, YouTube, and other means of social media. Evans shares how to first create a strategy that is customer-centric. Unlike other social media books out there, Evans doesn't assume every reader is technological expert.

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