I sent this to a frustrated person recently - it's the way I really feel about this whole crazy internet marketing industry."I do hope you get satisfaction on this issue, and persevere in building your list and pursuing an income as an information marketer. If you do, you'll find it fun and rewarding.The whole "make money online" thing is something of a circus. I admit that. I used to be involved with "make money at home" programs I would probably not promote now... but I worked hard at it and I made money so I have no reason to be bitter or cast stones at the industry. That said, most of my customers never did anything with any of the ebooks, or software or courses I sold them. They did not build lists and they did not work hard to learn the skills of marketing... yet they had big dreams of internet millions and an easy life.Most people who try internet marketing, perhaps 90% or more, grow discouraged and give up. This is totally in line with what is taught in books like N
apoleon Hill's "Think and Grow Rich" - that most people give up before they even get close... and some give up when great success is almost within their grasp.The Internet Marketing Opportunity ShamI have had people tell me "internet marketing is a sham" when really what they are saying is that they thought making money online would be easier and were disappointed when making money wasn't easy for them. The information and knowledge of the basics of how to build an online income are widely available - there are no secrets but there are skills to be practiced and worked on. The rewards of mastering certain skills, such as list-building, are great - but the commitment to learn them is great too.My position is that there are parts of doing this that get easier with practice, but considering the competitive online business environment, only serious students do well and prosper.Why Even Ethical Marketing Benefits From HyperboleThe unfortunate situation with marketing anything u
nder the sun is that nobody wants to buy from a marketer who says "this is hard, but it is worth it" - they only want to listen to the guy who says "this is easy, and you will get results quickly". If you are going to succeed as a marketer, you must come to terms with this quirk of human motivation. This is why the online marketing game, "make money" products and courses, are a circus. This is what the market demands."Sometimes - as a point of hyperbole, I might say such-and-such is a secret or something "new", but understand these words and concepts have a purpose - 1) to sell stuff and 2) to provide hope and encouragement to people who are reading.No New Methods..."New" methods are an illusion. Making money online, consistently, is most a matter of applying proven business fundamentals and working really hard to master diverse skills. It is a challenging career choice - much more so that the gurus who make it look like effortless surf-bummery would have us believ
e.I think the most important thing is to select a business model that fits what kind of responsibility and lifestyle you'd like to have in 2-5 years and then work really, really hard to move towards your goal. I have got lucky a few times in this business, but it was always because I was in the right place at the right time and had worked very hard to get in that place.Some of the time I have felt like a soldier throwing myself at a castle wall - but with consistent effort I found chinks in the wall. I am far from being the smartest, most clever, or resourceful marketing guy around. But I am consistent and work on it almost every day. In this way I have worked myself into "The Jombo", which is my self-invented (actually dreamed) word for "in the zone". I find much of what "Lay of Attraction" people preach to be silly and unrealistic, but the Jombo is, I suppose, my own version. I may tell the world about it sometime, but for now I'm just telling you.This is a t
ough industry in today's marketplace. Just like most other industries. But, with perseverance, you can lay the foundations for a long-term success in it. It is like making a structure, brick by brick.Only a small minority of those who call themselves "internet marketers" are really busting their butts to build their own empires. To some success comes early, but to most it's a process, and hard work, but it does come to those who stick it out and develop discernment to know what they want and what they do not want.
View this post on my blog: http://www.yourgamebook.com/the-real-honest-to-gawd-truth-about-the-great-internet-marketing-opportunity-sham.html
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment