Book Review - How to Sell Anything to Anybody

As a Home Based Entrepreneur, I am always looking out for book resource from which to draw, strength, encouragement and skill. And with that in mind I would like to share a book I read recently which might be of benefit to the aspiring entrepreneur or Home worker.Written by Joe Girard, the book is called "How to Sell Anything to Anybody" and was published in 1977.Rarely are business books written so candidly, and with such unabashed honesty about life and how tough it can be.This book on sales skills, is at once endearing and intriguing as you witness this 'De-Niro-esque' author's checkered life. from his troubled childhood at the hands of his violent and verbally abusive father to his near success as a property developer - a journey cut short by the intervention of a con-man.But despite all this, Joe Girard holds the Guinness record for being the worlds greatest salesman - having sold well over 13,000 cars in his 15 year career.'How to Sell Anything to Anyone' is written in
his own inimitable style and you can almost hear his Italian American accent coming through the pages. Speaking of sales people's misconceptions about certain customers he says;"Forget all that cr*p the other guys tell you about pipe-smokers not being able to make up their mind. Maybe they do hide behind their pipes, but our job is to get them over their desire to hide from you."And again, when talking about being invited to burgle a liquor store as a teenager he says;"I don't know what decided me to do it, but there I was."For an nonacademic man who suffered a stammer well into his thirties, Joe has done remarkably well, outselling every salesman on the planet and sharing exactly how he did it.I imagine that his sales skills can be applied to most home businesses and so would suggest that it's a book worth considering for your collection.

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