Yes You Can Become Famous

To grow your business you must first be noticed or what I like to call be the Red jacket in a sea of gray suits. In this book, Steven Van Yoder shares some quick and simple strategies to help you become noticeable or just slightly famous.Van Yoder separates his book into 3 sections:
The Center of Your Universe
Media Strategies
Reaching Out in All Directions Within each section are a numerous chapters to help you.For example, in the first section he explores the basics of marketing including:
Having a niche
Creating a brand
Using leadership to leverage your fame Within section two, Van Yoder explores the variety of media now available to small business owners to entrepreneurs. He looks at what media strategies actually work and explains the difference between PR and advertising. Then he dives into having a plan along with article marketing (my personal favorite strategy).Another great media strategy is building a media file. Van Yoder recommends that you position yourself as an expert and provides a sample press release.In the third and last section, he explains the necessity of your website along with social media (Web 2.0). Also, he suggests speaking engagements as another way to become slightly famous (my second personal favorite strategy). Understanding that success comes from a variety of strategies, he recommends the creation of multiple streams of income along with strategic partnerships. Von Yoder does not forget nurture marketing through newsletters or expanding your own personal networ
k.The strategies within this book are for the new businessperson to the established one. With more and more individuals entering the marketplace, becoming slightly famous is no longer an option, but a requirement if you wish to be one of the few to thrive in business instead of one of the many who fold up shop after 5 years.

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