Network Marketing in the New Dawn of Shoe

Recently, Ning Zhang Zhiyong, boss of Hong Kong Li Ning headed for the open also investors, the ballet company announced outcome of the intercontinental monetary calamity environment, the company's 2009 sales 8.387 billion yuan, positive 25.4%; headed for pull off 31% intensification in clear profit, headed for 9.45 billion.Statistics confirm with the intention of in 2009 Adidas loud ooze in problem in mainland China, sales of in this area 70 billion, grade third; Anta return of 5.875 billion yuan, level fourth; settle on return 30.95 billion, the fifth temporarily. Nike is immobile champion, even if detail facts are not available, certified analysis, Nike moreover Li Ning, the ravine must ensue minimal.All along, the Li Ning identification is Nike then Adidas on the calculate suppression; in sales, was in attendance such a state-owned endeavor Anta followed. by the increase of the market, clash is heating up, Li Ning, the interception more willingly than facing the uneasy setting like the pursuers.In enjoin headed for break down this uneasy situation, Li Ning in the stream endeavor e problem oriented background, leap commencing the usual markets headed for the Internet, by means of a new to the job marketing exemplary headed for complete breakthrough, creating an own sky.Seize the chance headed for Conduct Online Marketing2008 monetary calamity hit, creation sports clothing souk extra competitive. demonstration 2009, the souk dominant solitary in porcelain with Nike stopped up its own bury in Taicang, at that moment lower the enjoin headed for the foundry affair (or equal termination of enter into factories headed for some orders); Adidas interest check in plus showed with the intention of Its in the beginning partially revenue chop down 2%, profits chop down 95%. However, the monetary crisis, Li Ning is not in disarray, except at this epoch headed for attain a new to the job market. as an alternative of the habitual competitors scrap in the market, why candid positive a new to the job the human race of their own.The new to the job souk is headed for Internet shopping market. statistics illustrate with the intention of the greatest total of clothing is a group of consumer goods, faster headed for Liu Cheng's online shoppers bought clothing online, although kit accounted for every one of the clear obtain sum is almost 1 4. The enormous level of transactions payable headed for the numeral of Chinese netizens rose then the boost in online shopping groups. According headed for porcelain Internet exchange ideas in rank core (CNNIC) 2009 ? 1 month, China's Internet promotion report: the stop of 2008, the ascend of China's Internet users reached 298 million people, online shopping, client ascend desire get to 7400 million, accounting for 24.8% of every single one Internet users. The Internet is a enormous suppressed latent of the emerging consumer market. data confirm with the intention of the be in the region of mature of online shopping people concentrated in the 17 30 get older group, in the midst of very well educated, anticyclone income, payments capacity as well as as a result on, which consumer groups by Li Ning products, in attendance is a piquant measure of agreement.After seminal the meet people market, Li Ning, the brisk increase of electronic commerce. April 2008, Li Ning, the office collection positive e commerce, Taobao launched show the way show the way identification flagship food in addition to take off brands. At this dot Taobao moreover additional e trade platform, has extra than 1000 goods online store auction of Li Ning. Li Ning Li Ning dealer e trade usage used via the division incorporate the obtainable storefronts, headed for deal with the group relatively a assorted bag, difficile veritable situation. In 2009, on track the entire Online store Online store provided via the Li Ning out-and-out CI then VI, residential next to the Li Ning unified marketing theme.Li Ning online creature beneath the practically 6,000 stores, store thumbs down geographical coverage of restrictions be adjacent to headed for boast a conflict of pastime connecting channels. In enjoin headed for decipher such conflicts, Li Ning, the exchange ideas waterway out-and-out headed for goods, next several online store for merchandise differentiated positioning, headed for safeguard the benefit of the two channels.At present, the Li Ning on the Internet has three heart agencies: Beijing Continental line, the earliest star e commerce, shopping net. These three meat agents Sina Mall, eBay shop, Dangdang, perfectly group with opened a bulky numeral of Li Ning Taobao online store, as well as achieved nice sales, a number of extra than Online store line stars in store. This is undoubtedly Li Ning headed for offline channels headed for make bigger the booming exemplary used the outcome online.E Commerce, chief "light company" TrendIn 1990, the Chinese trapeze artist Li Ning Li Ning Co., Ltd. Sanshui in Guangdong was founded. Founded at the start with the intention of do collected in the midst of the Chinese Olympic Committee, by means of the generous merchandise problem headed for promote the promotion of sports. In 1995, China's Li Ning generous commodities productiveness leader.10 years, Li Ning's sportswear effect promotion commencing record headed for sports apparel, sporty footwear, garnishing after that countless additional string headed for deposit pace. Li Ning, a record body commencing the sales practices go on headed for the virtual community. Li Ning identification is in advance in popularity.April 2005, Li Ningguan call NetEase sports channel. Subsequently, the Li Ning Li Ning has built a sports village Netease, Sina as well as Li Ning generous community, CCTV Li Ning Sports the human race next additional virtual communities, give rise to a virtual village of regulars furthermore brands fool around an interactive platform for hard work headed for enhance the Li Ning identification in the group of influence. Awareness in exchange ideas marketing, Nike with Li Ning, Anta is before than the awakening, except the two brands are not in the exchange ideas in this substantial souk intensive.Li Ning headed for perform e commerce, does not use the preponderance of person built electronic shopping mall clothing identification based Internet nonstop marketing, such being Giordano, birds with additional clear news, except go for headed for contract out the group channels, its flagship food as a consequence take off food Taobao solitary counted in the same way as a pageant platform. Li Ning's exchange ideas outsourcing style waterway headed for waterway ascend suddenly in a tiny epoch dominated the market.Li Ning thoughtful of the souk next to good value of the meet people headed for transmit outdated the identification marketing, the habitual industries headed for "light company" problem prototype transformation of individual of the representatives. The as a result called "Light Company", is relying on the Internet platform as well as the IT technological means, the expense lead next once-over innovation headed for extra inflate headed for chummy headed for the souk talk to headed for gathering consumer, twig consumer needs, then at that moment move backward match.Undeniably, Li Ning, "Light Company" affair model's triumph is obsessed extra discrete industries headed for the "Light Company" pattern, such in the same way as PPG shirts, Metersbonwe, BONO moreover additional attire productiveness along with Taobao, Suning, Air, Jingdong Mall, Aveni, then additional industries. though they adversity the run "Light Company" in the arena of triumph plus failures, except "Light Company" approach is not stopped.

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