Featured Enlightenment Services Become Mainstream Marketing Trends Wine Shop - Wine, Marketing -

Stephanie? Mike can not be Wine Experts, but occasionally like to point dining Pinot Gris, I often have to GreenHills newly opened Grace grapes Wine Spirits Center (Grace's Plaza Wine & Spirits) shopping, she loved the experienced and knowledgeable employees to buy 50 U.S. dollars under the guidance of bottles of wine.
Grace plans to install a fireplace shop, a flat screen TV, play wine and gourmet catering to the educational video, this consumer guide to help Mike to purchase, this approach seems to promote the wine shop has become a mainstream marketing trends . Grace store operations director Dan? Gokal said: "The difference between the store atmosphere is, employees have a wealth of wine knowledge, to provide convenient service to consumers buy."
Grace shop set up a special "cellar", special sales boutique wines, such as 670 U.S. dollars a bottle of Italian AntinoriSolaia 2005 vintage. There is also a "niche product house" (WineNiche), to sell cheap products, prices are 10 dollars a bottle less.
Nielsen survey, as of December 13 to 52 weeks, the U.S. wine sales of about 8.1 billion U.S. dollars, compared with 2007 increased by 4.7% over the same period. California Wine Retailers Association executive director Tom? Walker said: "The wine shop is like shopping more and more people, even if they did not in-depth understanding of the wine. In addition, nearly a decade with the growing popularity of wine in the United States, retailer has introduced consumer-friendly policies, also helped the popularity of wine. "
Goals: enlightenment consumers a winery Fine Wines Spirits Store (Grand Cru Fine Wine & Spirits) manager Jason? Ross said his store three years ago launched the wine tasting began to spread more knowledge of the consumer, this achieved remarkable results in promoting ways to attract more and more customers. Ross said: "If your wine is not a mainstream product, we must educate and guide consumers to understand them, to stir up people's desire."
Some stores in Nashville, such as the Woodland wine shops on a wine's flavor of each offer personalized descriptions, staff Courteney? Wilder said: "Through these individual descriptions, people can better experience to the wine's taste, because sometimes the description on the bottle back labels are confusing, not enough to reflect the characteristics of wine. "
West Point Wine and Spirit is ready to discount some "Wine Spectator" magazine, as well as wine master Robert? Parker's buying guide for clients. Manager David? West out that shops with local restaurants Cooperation Hold wine tasting, wine and food matching, help consumers better understand the wine.
Wine: consumers can afford luxury goods
Even in the face of financial crisis, consumer belt-tightening, remains, as always, to buy wine. Ross said the spending habits of customers in the change from the past 35 dollars to buy the product into a 10-20 per product. California Wine Association, GladysHoriuchi that, despite the economic downturn, many people are still hard to give up wine, this is a luxury can be affordable.



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