Britain cuts global recall of batteries Fujitsu difficult transition

Fujitsu's problems are said to be the whole day should be a microcosm of corporate decline. Want cheap, fashion to respond to market, but Niuniunienie can not let go, "Japan's IBM" the nickname, the result is indecisive, a dilemma.
    Since the beginning of 2007, Fujitsu suffered agonizing, most recently reached a peak not calm.
    Disturbance and product issues layoffs
    Just yesterday (Dec. 15), Fujitsu's UK staff that would be six consecutive strike to protest the company cut 1,000 jobs, freeze salaries and closing the main pension plans and other measures of wages. Fujitsu staff on behalf of the British Untie union, said union workers plan to December 18 in London, Fujitsu strikes to protest outside the headquarters of the remaining strike in January next year, respectively 7,8,11,14 and 15 day, This will be the UK IT industry, the first national strike activities.
    In fact, this is not the first encounter Fujitsu strike as early as November, Fujitsu, because by cutting down on staff protest pension plans were the United Kingdom, at present, 75% of staff agreed to hold a strike, and another 92% of staff support for the strike outside the Other protests.
    This is not the Fujitsu first cut of people, as early as last year, as the global economic crisis has led to demand for semiconductors fell, Fujitsu already in Japan, the factory laid off 400 people, covering seven factory workers, compared to the original 100 plan , 3 times the scale layoffs because of declining sales. Fujitsu also learn to Toshiba and NEC Electronics competitors took the time to extend the festival the same cut-off measure. Fujitsu shares rose 4.1% yesterday to 457 yen.
    Ignited in the United Kingdom, while the strike, Fujitsu announced on December 14, recalled from April 2007 to June 2009 were sold during the part of the AMILO notebook computer batteries. Related models have AMILOPa2510, Pi2512 and Pi2515. Before a user reports that notebook batteries overheating and fire risk, Fujitsu subsequently decided to implement this recall program. Fully taking into account customer satisfaction and safety problems, Fujitsu will provide the affected customers free of charge a new battery, and recommends affected users to remove the laptop battery, AC power supply for the laptop until the battery up to receive new .
    Fujitsu product issues arise not only today's, as early as November this year, there are a lot of users accused of Fujitsu's products are not equivalent to their high prices, said it sold 20,000 yuan notebook is not customer service is customer "service" computer . "Spend two million dollars for a notebook that you want it to serve me, till I turned and she has to 'service' it. Take the high prices, may enjoy the high quality products and services," then burst out the problem of consumers Mr. Cheng, it is angry.
    Fujitsu was the performance of the users were accused of a crisis public relations improper. Because starting from November 3 laptop repair since it the third time two weeks later, in the end can not be replacement Fujitsu service centers have yet to give a clear answer, which makes the so-called Cheng on Fujitsu's high-end brand was very disappointed .
    This have to ask, Fujitsu out these problems, why not?
    For redundancy, Fujitsu said that the UK IT services sector by revenue due to lower than expected, so plans to cut 1,200 people.
    What is really the case? Why not?
    The need to back to Fujitsu's performance since 2007.
    The last two years, regardless of style or pricing of products, Fujitsu seems to be going through the expansion of consumer markets and bring down prices to seek greater market space, however, prices still high, gives the feeling can not bring themselves.
    August 13 this year, Fujitsu introduced new notebook after the summer 6999, claiming that the price positioning of their products is likely to break through the next six thousand mark. But it was the best selling is 4 thousand to 6 thousand dollars price of the notebook, such as HP's low-end notebook Compaq511 of 3999 yuan of low-cost, Fujitsu pricing remains high. And compared with the price of first-line brand, Fujitsu's configuration or low.
    To sales from the consumer market was inevitable, Fujitsu to launch low-priced products, Fujitsu has seemed that some can not bring themselves. Actually no need, because even the people in mind already deified the ThinkPad can not avoid the trend of lower prices, Fujitsu, how can escape?
    Fujitsu can not understand this, but still insists on a high-priced line, which is why? Fujitsu if the ranks of the Japanese enterprises singled out interpretation, it is clearly unreasonable and difficult to obtain a comprehensive understanding. 80s of last century the powerful influence of global IT companies in Japan are European and American companies in many markets catch up. Fujitsu's problem is more should be said that the decline is a microcosm of the entire Japanese-owned enterprises.

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