How to Do More Business With an Unexpected "New" Killer App

I imagine that when Tim Sanders went to his publisher and told them he wanted to write a business book called "Love is the Killer App" there were a few skeptical faces in the room. Love? As in "I luv u." For business. If he laid out his presentation anything like the introduction to the book, I could see those faces dissolving into "I get it."This isn't a soft or silly book. It is full of clear, practical reasons why you want to be what Tim calls a "lovecat." He starts the book with six massive benefits of shifting your thinking to the selfless promotion of other people's needs and growth. If you start the book with a skeptical eye, thinking, "Sure, that's great for other people, but what's in it for me?" Tim gives you more than enough reasons.These reasons are extremely powerful. They will bring you benefits that you many not be receiving if you're working from the outdated idea of emotionless, impersonal business. Just the first section where Tim lays out the benefits might
explain why you are stuck where you are, why your great ideas aren't well-received and why you just can seem to get through to people. On the positive side, you might see why you're doing well. Many of us are unconsciously doing some of these things. Once you can qualify what is working for you, you can focus on doing more of it.The next three sections of the book go deeper into the three intangibles that you will want to cultivate and share: our knowledge, our network, and our compassion. Do you resist the idea of sharing your hard-won knowledge? Tim lays out a persuasive argument for the value of letting go and spreading the information.He wrote the book in 2002, probably not knowing that there's more need for compassion in the business world today than ever before. In Tim's book, compassion is far more than feeling bad for other's misfortune. It's an ability to make a difference in the way we see each other in business.Finally, and of the most interest to me, Tim has a g
reat system for networking. He calls it "collecting, connecting, and disappearing." You find people in your network who need each other, introduce them and then get out of the way while they make things happen. Do you need to stand around and wait for the accolades? That wasn't the point. That wouldn't be the lovecat way. Pick up a copy of "Love is a Killer App." If you're a tough guy, read it at home so no one knows. But when you start applying Tim's ideas, people will notice in a very positive way.

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