Big Results With Big Ideas

Too many times clients are just focused on keeping dollars down. The focus should be to keep the generation of big ideas up. It is the idea, not the execution that people remember. The idea can change peoples behavior. Not the execution. Big ideas take more time to come up with. They usually have more "risk" attached to them. But the big idea requires drilling down to the essence of your marketing strategy and nailing an idea that jolts people into action. The best idea man I know is George Lois. Read his book on "Mass Communication".The book clearly illustrates how powerful ideas can be. This book is laid out in portfolio form with George telling you the thinking that was accomplished in each advertising piece. Creativity is generated when the mind is off fear and tension and on the idea. When you focus on greatness, you have a better chance of receiving greatness. You need to pick a talent that has created big ideas. Makes sense.The formula for creating big ideas is to firs
t gather the information. Let the information work in the brain. Brainstorm ideas. Then judge the ideas. Kick out the bad ideas and keep the good ones. Make an action plan for getting the good ideas done. Why do we want big ideas? To elevate our marketing communication to be different than the rest. So we get noticed. So we get word of mouth advertising. So we get BIG RESULTS. I encourage you to focus on big ideas. So your customers can remember your business for a long, long time.

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