Mind Capture Reviewed

This week I read Mind Capture: How You Can Stand Out In the Age of Advertising Deficit Disorder, written by Tony Rubleski. The book is filled with different marketing strategies to make you and your business stand out in a world of advertisements. Mr. Rubleski shares many of his personal experiences, and is clearly very knowledgeable about the subject.Of particular interest to SendOutCards distributors is the fact that he mentions SendOutCards a couple of times in the book. On page 15 he talks about "disruptive innovation," and the companies that have changed the way their entire industry does business because of their innovation. He mentions Disney, Ebay, Fedex, Google, Dell, and SendOutCards along with a handful of others. He clearly sees that SendOutCards has the ability to revolutionize the greeting card industry to the same magnitude that Google has done for search engines.He also mentions SOC again on page 133. This time he is talking about the importance of customized
postcards with photos on them to act as "grabbers." He says "The best resource I've seen to make and send customized post cards and greeting cards is Send Out Cards based out of Salt Lake City." Whether using it to send personal greeting cards, or business mail, the SendOutCards system is truly unique in that it can handle both equally well, and can even pay you a profit for sending cards.Pointing out those passages may be great selling points for your prospects, and there are a ton of other strategies in the book. If you do not have much marketing experience, this may be a good crash course for you.

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