The Media Savvy Leader by David Henderson

Media Communications that Enhance Competitive Positioning and Brand AwarenessDavid Henderson, veteran communications strategist, provides "a candid look at why some leaders are high-profile media stars and titans of industry who generate outstanding results while other are relegated to stand in the shadows." The Media Savvy Leader" is the result of interviewing dozens of businesses, associations, non-profit leaders and over 150 journalists.Henderson begins the book with an insider's perspective on up-to-the-minute ways leaders are made and become recognized in today's competitive media world. He stresses the importance of strategic positioning, reputation, and image management which create clear messages that produces influence. He offers the reader insight into the distinctive techniques which make news. He discusses the dynamics of technology, audience shifts, changing revenue streams, and news cycles. He shows how traditional tools of media are fast becoming obsolete.Part
One shows the reader how to gain influence in the midst of noise, hype and power. Part Two deals with achieving clarity in a cluttered world. Part three covers how to develop a distinctive voice of leadership. I found the chapter "Missions Statements Versus Positioning Messages" eyeopening and helpful.Henderson communicates clearly with charismatic excitement with persuasiveness. "The Media Savvy Leader" is highly endorsed by well known entrepreneurs, in Television, the printed media, and internet communications. Packed with powerful content and strategies this is a book for executives of companies, associations, and organizations who recognize the benefits of favorable media coverage.978-1934759202, Robert D. Reed Publishers,As Reviewed for Midwest Book Review

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