Create Something Remarkable Today!

OverviewThere's nothing amazing about a cow - it's brown and 'Moos'. A Purple cow however would be something to marvel at - something amazing and something remarkable. Herein lies the premise of this book, written by one of the most thought provoking marketing gurus of our time. Godin's simple but effective principle throughout the book is that it is no longer cost effective or productive to use remarkable marketing to sell an ordinary product. He argues that putting money into a remarkable product, is now the only way to get ahead.HighlightsThis book makes use of simple and clear references to illustrate out of the box marketing concepts. In The Purple Cow, Godin discusses the original principles of marketing widely known as the P's of marketing (some of which include product, pricing, promotion, packaging and positioning) and using interesting case studies and brilliant examples he describes why these methods no longer apply if you want to experience widespread success.Godi
n provides simple examples of companies that have used traditional methods and only enjoyed moderate success namely AOL and those companies that created a 'Purple Cow' and became phenomenal such as Google. The idea virus is a concept reiterated throughout this book - create a remarkable product and market it to your niche. Do it this way and the innovators otherwise known as the trendsetters will latch onto it immediately, they will pass the word onto the early adopters and the 'sneezers' who will then transmit the virus to the rest of your consumers, namely the early and late majority followed by the 'laggards'.What might you not like?Some of the examples are slightly outdated (the book was published in 2002). Godin mentions Apple only in passing and mentions cell phone technology as being on the cusp of dulling away unless the next remarkable thing is found.This book offers a quick basic education in marketing which is thought provoking and entertaining however it can be a
rgued that Godin's ideas are nothing more than common sense wrapped up in a nice package.Final ImpressionsDespite the outdated principles (we now know that the next remarkable thing was developed with Apple paving the way), the main principle of the book still stands. His is not the first marketing book ever written and it is not the first book to touch upon the ideas quoted.however what this book does amazingly well is create a concept around these ideas and present them to the masses in a way which is fun and insightful. Godin has in essence created his own 'Purple Cow.'The book is short and very easy to read but really packs a punch! If you're stuck on the marketing aspect of your business and need something to get you thinking, this book is definitely for you. If you want to create something truly phenomenal this year - your very own 'Purple Cow' - this book is an essential guide and highly recommended!

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